In this course, we explored communication strategies in a collective effort to nudge society toward a sustainable future. This course prepared me for working with various stakeholders and the general public in multiple settings to develop effective pro-environmental behavior change initiatives.
In this course, I learned how to identify definitions, common misconceptions, and key principles of sustainability. Through course work, I learned how to think critically about sustainability at an integrated level, asking why people do and do not engage in sustainable behaviors. I learned how to use theoretical frameworks and marketing techniques to design comprehensive communication strategies to change behavior. Finally, in this class, I learned how to consult with a community partner to develop and implement a pro-environmental behavior change campaign.
My professor gathered community members who were interested in becoming more sustainable. She then divided the class into teams to work with each partner. My group was assigned to the Aggie Creamery; we focused on a second use for their 2.5-gallon buckets that they serve their ice cream out of. I lead my team to run a social media campaign to let the public become aware that the buckets were available and publish a newspaper article. We wrote a report on the change we made in the creamery and the skills we used to communicate why the sustainable choice should be made.
Below you will see our final report and our final presentation.
In this course, I learned how to identify definitions, common misconceptions, and key principles of sustainability. Through course work, I learned how to think critically about sustainability at an integrated level, asking why people do and do not engage in sustainable behaviors. I learned how to use theoretical frameworks and marketing techniques to design comprehensive communication strategies to change behavior. Finally, in this class, I learned how to consult with a community partner to develop and implement a pro-environmental behavior change campaign.
My professor gathered community members who were interested in becoming more sustainable. She then divided the class into teams to work with each partner. My group was assigned to the Aggie Creamery; we focused on a second use for their 2.5-gallon buckets that they serve their ice cream out of. I lead my team to run a social media campaign to let the public become aware that the buckets were available and publish a newspaper article. We wrote a report on the change we made in the creamery and the skills we used to communicate why the sustainable choice should be made.
Below you will see our final report and our final presentation.